FTC’s Native Advertising Guidance and Enforcement Policy

FTC Press Release – December 22, 2015

FTC Enforcement Policy Statement on Native Advertising: pdf (16 pages)

FTC Guide for Business: Native Advertising

News Reports:

FTC Issues New Rules for Native Advertising on the Internet – Re/Code

The FTC has Finally Given Some Specific Guidance on What Native Ads are Meant to Look Like – BusinessInsider

Trade Group Takes Issue With FTC’s Native Advertising Guidelines; IAB Says Some Guidelines are ‘Overly Prescriptive’ – Wall Street Journal


StudyGoing Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising – Bartosz W. Wojdynskia & Nathaniel J. Evans (Grady College – University of Georgia), published in the Journal of Advertising. Study News Coverage: Consumers Can’t Tell Native Ads From Editorial Content

Academic PaperNative Advertising and Endorsement: Schema, Source-Based Misleadingness, and Omission of Material Facts (pdf; 23 pages) – Chris Jay Hoofnagle (School of Information, University of California, Berkeley, and School of Law, Berkeley Center for Law & Technology) and Eduard Meleshinsky (Bryan Schwartz Law)