J.R.McHale

According to Techcrunch, a number of online mp3 sellers (Apple, LaLa (owned by Apple) and Walmart) watermark the mp3’s they are selling by embedding personal information of the buyer (e.g., name). Techcrunch’s source says music labels, which are negotiating cloud music services with certain parties, “are demanding that a user can only stream music that is watermarked to their username. Change the username, or try to stream music that you’ve ripped from a CD, and those songs won’t play.”