The Rise Of A New Intellectual Property Category, Ripe For Trolling: Publicity Rights
The Rise Of A New Intellectual Property Category, Ripe For Trolling: Publicity Rights
Lawsuits involving publicity rights, a form of “intellectual property rights” on almost any aspect of a person — their likeness, appearance, voice, mannerisms, gestures, etc. — used for “commercial use” are becoming increasingly prevalent. TechDirt discusses an article in the ABA Journal by Eriq Gardner: “What’s in a Name? Publicity rights lawyers are finding there’s plenty of value in a growing practice.”